This is super fun-- psychologists doing research to find out how accurately people's impressions of you match your own impressions of yourself. You judge random people based on their profiles, or invite your friends to evaluate you. All identifiers get stripped off, then they'll use it for publication purposes. Really interesting, plus a GREAT way to waste time: You Just Get Me.
Also ingenious: you can buy the graphical representation of your personality printed on a t-shirt, and the proceeds will fund their research. Now that's a business plan!
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